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Channel planning: purchase-based vs brand-based (and what that has to do with...
Media agencies are blessed by current evolutions in communication: not only because media fragmentation requires dedicated specialists that can put together tailor-made plans to harass each and every...
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(A different kind of) Cannes Predictions
No matter how digitally-lazy I have become, I have to write a post on Cannes 2008. And that’s because I think that it has really been a breakthrough edition. Finally. Here is a spare sum-up of most...
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Relevance vs Visibility (and yet another idiotic debate on planning)
I’ve just come back from an IPA seminar that almost made me wonder why planners must get involved in at least one pointless argument every year (after last year’s planning-blogging dispute) until I...
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HSBC: from vague to pointless
In 2002 HSBC introduced its “World’s local bank” positioning with some greats ads: meaningful, relevant, engaging. as you can see here and here. Now, they often failed to deliver on that positioning,...
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Crispin, Porter, Bogusky, Gates, part 2: here it is. (And no Seinfeld)
So apparently the teasing is over, and here is the real PC campaign: First, spare thoughts: It’s Crispin, Porter+Bogusky, but not enough. Unfortunately. It’s Microsoft, but not too much. Thanks God....
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Lessons in fucking yourself up: Pizza Hut rebrands into Pasta Hut
With the most brilliant brains worldwide kept busy by the financial crisis, and the so-so brains as well, stupidity has been free to roam around, eventually getting a hold of Pizza Hut. It has...
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Marketing for the stupid: Diamond Shreddies
Straight out of Most Contagious 2008, here comes evidence that one should never underestimate the amount of stupid people around, and the extent of their stupidity. In nutshell, Shreddie is a...
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Predictions for 2009: Social Media
Ok ok, everyone’s talking about social media, it’s gone mainstream, there’s plenty of parliamentary petitions all over the world that take Facebook more seriously than they should, and we’re all tired...
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Anti-abortion Ad following Obama’s first presidential choices
I’m pro-abortion but I must admit that this is a brilliant ad. It’s the first time that I see the catholic movement opposing abortion not on the base of a religious principles, that are expression of...
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Pizza Hut made me feel like an idiot. (And I’m not sure it’s a good thing…)
I found a link to the above site from Pizza Hut, and I thought: wow!, what a brilliant and simple idea! The privilege of having your face featured on a pizza is no longer reserved to Jesus, Mary and...
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